Privacy Policy
Updated October 1, 2026
At What Builds, we believe in being intentional about what matters—including how we handle your personal information.
We respect your privacy and want you to understand what information we collect, why we collect it, and how it may be used when you visit our website, make a purchase, subscribe to our emails, or contact us.
1. Information We Collect
Depending on how you interact with What Builds, we may collect:
Contact information: Your name, email address, and any information you choose to share when contacting us or subscribing to our emails.
Purchase information: Billing and shipping details, order history, and information needed to process and fulfill purchases.
Payment information: Payments are handled by third-party payment processors. We do not intentionally collect or store complete payment card numbers on our own systems.
Website information: Information such as your browser type, device, pages visited, and interactions with our website, which may be collected through cookies and similar technologies.
2. How We Use Your Information
We use personal information to:
Process orders and deliver purchased products.
Respond to questions and customer service requests.
Send order confirmations and other necessary communications.
Send newsletters, updates, and promotional emails when you have subscribed or otherwise permitted us to do so.
Understand how visitors use our website and improve their experience (generic analytics.)
Maintain website security, prevent fraud, and meet applicable legal obligations.
We do not sell personal information for money.
3. Email Communications
If you subscribe to emails from What Builds, we may send you articles, product announcements, updates, and other content related to intentional living.
You can unsubscribe from promotional emails at any time using the unsubscribe link included in those messages or by contacting us at hello@whatbuilds.com or clicking unsubscribe in sent emails.
We may still send necessary communications related to orders or customer service.
4. Payments, Shipping, and Digital Products
What Builds may use third-party providers to process payments, deliver digital downloads, produce physical merchandise, and ship orders.
These providers receive the information reasonably necessary to perform their services, such as payment details, email addresses, or shipping addresses.
Their handling of personal information is also governed by their own privacy policies.
5. Cookies and Website Analytics
Our website may use cookies and similar technologies to support essential website functions, remember preferences, understand website traffic, and improve the browsing experience.
Some cookies may be placed by third-party services integrated into our website.
Where required by applicable law, we will provide choices regarding nonessential cookies and tracking technologies.
You may also be able to manage cookies through your browser settings.
6. Third-Party Services
We use third-party services to operate and maintain What Builds, including website hosting, email communications, payment processing, and order fulfillment.
We may also use services for website analytics, marketing, and other business operations.
We expect these providers to handle information in accordance with their applicable privacy obligations, but their services may have separate privacy policies.
7. How Long We Keep Information
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, including completing orders, maintaining business records, sending newsletters, providing customer support, and complying with applicable legal requirements.
Retention periods may vary depending on the type of information and the reason it was collected.
8. Protecting Your Information
We take reasonable steps to protect the personal information entrusted to us and use established service providers to support secure website operations and transactions.
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
9. Your Privacy Choices
Depending on where you live, you may have rights to request access to, correction of, or deletion of certain personal information, or to exercise other privacy choices.
You may contact us to make a request. We will review and respond in accordance with applicable law.
You can also unsubscribe from promotional emails at any time.
10. Children's Privacy
What Builds is intended for a general audience and is not directed toward children under 13.
We do not knowingly collect personal information directly from children under 13. If we learn that we have collected such information, we will take appropriate steps to address it.
11. Changes to This Policy
We may update this Privacy Policy as our website, products, services, or legal obligations change.
When we make changes, we will update the date at the top of this page. Material changes may be communicated through additional notices when appropriate.
12. Contact Us
If you have questions about this Privacy Policy or how your personal information is handled, please contact:
What Builds
Email: hello@whatbuilds.com
Website: https://whatbuilds.com
Business mailing address: [Add business mailing address before launch]